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Another beauty barometer reveals tough times ahead.
February 28, 2025
By: TOM BRANNA
Editor
Beiersdorf AG said it expects organic growth to decelerate in 2025. The company blamed the slowdown, in part, to weaker gains in skincare. The German maker of Nivea, La Prairie and Chantecaille products said organic sales will grow 4-6% this year. In 2024, the company registered organic sales gains of 6.5% to 9.85 billion euros ($10.2 billion at current exchange rates). Beiersdorf demonstrated remarkable growth in fiscal year 2024, posting another year of record sales and delivering strong re...
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